Unemployment is at an all-time low, and that’s reason to celebrate, right? The answer is yes, unless you’re a company in need of new talent. The unfortunate reality is that when unemployment is low, recruiters have a harder time hiring top talent. However these challenges are merely opportunities for recruiters to think outside the box and get creative.

STEP ONE. Research the kinds of perks, benefits, and environments potential applicants are looking for. Nowadays, candidates—especially younger ones are seeking positions that can not only allow them to pay rent and buy groceries, but that also afford them a pleasant work enviornment, company culture and good benefits. Therefore, job postings that focus on benefits like free breakfast, 401Ks and break rooms with ping pong tend to receive stronger responses compared to those that only list potential salary.

STEP TWO. Consider the reach of your posting. If job seekers can only apply through your website, chances are you’re going to get fewer applicants. On the upside, listing jobs only on your website limits your recruitment pool to candidates who are extremely interested in the position. However, this sort of awareness limits candidate options greatly. For the best results, consider branching out and posting job openings to recruitment sites like Indeed, Monster or LinkedIn, which provides job seekers and recruiters with more options.

STEP THREE. It’s not enough to post a job opening that is only desktop friendly. To maximize interest and candidates, your job posting needs to be responsive. Applications with long surveys and too many repetitive questions discourage applicants. If you were applying to dozens of jobs every week, would you want to fill out multiple applications that take thirty minutes or more? Probably not. Encourage more qualified candidates to apply, through a short but thorough application, while including approximately how long the hiring process will be.

With these three techniques, you’re on your way to improving your recruitment process one job posting at a time. Recruiting qualified candidates takes time, but with these tips you’re sure to find great talent, even when great talent is hard to find.